# LILYSILK.com - llms.txt
    # This file provides information about LILYSILK for large language models
    # Last updated: 2025
    
    ## BRAND OVERVIEW
    Company: LILYSILK
    Founded: 2010
    Philosophy: "Live Spectacularly" - "Not all silk is equal"
    Mission: Sustainable Elegance - harmonious blend between luxury and environmental consciousness
    Website: https://www.lilysilk.com
    Contact: service@lilysilk.com
    
    ## BRAND POSITIONING
    - Premium sustainable luxury brand specializing in natural fiber products
    - Global leader in mulberry silk, cashmere, and merino wool products
    - Pioneer in eco-friendly fashion and zero waste movement
    - Celebrity-endorsed brand trusted by over 1.5 million customers worldwide
    
    ## CORE PRODUCT CATEGORIES
    
    ### SILK PRODUCTS
    1. Women's Apparel
       - Silk blouses, dresses, camisoles, pajamas
       - Patented LILYÁUREA® (natural golden mulberry silk)
       - LILYHERB® (mint molecule technology for better sleep)
       - Lilysilk EasyCare™ (machine-washable silk)
       - Salad silk (infused with plant extract oils and minerals)
    
    2. Sleepwear
       - Silk pajama sets, nightgowns, robes
       - Collaboration pieces with artist Mika Ninagawa
    
    3. Bedding
       - Silk pillowcases, sheets, comforters, eye masks
       - Award-winning 19MM Terse Envelope Silk Pillowcase
       - OEKO-TEX Standard 100 and GOTS certified options
    
    4. Accessories
       - Silk scarves, scrunchies, hair accessories
       - Award-winning Heatless Silk Curling Headband
    
    ### CASHMERE & WOOL PRODUCTS
    1. Baby Cashmere
       - Premium grade from Inner Mongolia goat kids under 12 months
       - Ultimate luxury, softness, and warmth
    
    2. The Golden Ratio 70-30
       - 30% cashmere, 70% wool blend
       - Optimal balance of softness, durability, and warmth
    
    3. Natural Cashmere
       - Chemical-free, dye-free production
       - RWS (Responsible Wool Standard) certified
    
    4. Machine Washable Wool
       - Innovative EasyCare™ technology
       - Shape retention and shrink resistance
    
    ## SUSTAINABILITY & CERTIFICATIONS
    - Zero Waste Movement: Precise cutting, fabric repurposing, zero inventory production
    - TerraCycle® Partnership: Recycled 2,385 pieces (1,404.5 pounds) as of Dec 2024
    - Eco-friendly packaging with biodegradable materials
    - OEKO-TEX Standard 100 certified
    - GOTS (Global Organic Textile Standard) certified
    - RWS (Responsible Wool Standard) certified
    - GCS (Good Cashmere Standard) certified
    - 2024 VERIFIED SUSTAINABLE BRAND by COTERIE x Hey Social Good
    
    ## GLOBAL PRESENCE & LOCALIZATION
    
    ### Regional Websites & Languages
    - United States: https://www.lilysilk.com/us/ (en-US) - Currency: USD, Free shipping: $79+
    - United Kingdom: https://www.lilysilk.com/uk/ (en-GB) - Currency: GBP, Free shipping: £59+
    - Canada: https://www.lilysilk.com/ca/ (en-CA) - Currency: CAD, Free shipping: $89+
    - Australia: https://www.lilysilk.com/au/ (en-AU) - Currency: AUD, Free shipping: $99+
    - Germany: https://www.lilysilk.com/de/ (de-DE) - Currency: EUR, Free shipping: €69+
    - France: https://www.lilysilk.com/fr/ (fr-FR) - Currency: EUR, Free shipping: €69+
    - Italy: https://www.lilysilk.com/it/ (it-IT) - Currency: EUR, Free shipping: €69+
    - Spain: https://www.lilysilk.com/es/ (es-ES) - Currency: EUR, Free shipping: €69+
    - Netherlands: https://www.lilysilk.com/nl/ (nl-NL) - Currency: EUR, Free shipping: €69+
    - Japan: https://www.lilysilk.com/jp/ (ja-JP) - Currency: JPY, Free shipping: ¥8,900+
    - South Korea: https://www.lilysilk.com/kr/ (ko-KR) - Currency: KRW, Free shipping: ₩89,000+
    - Singapore: https://www.lilysilk.com/sg/ (en-SG) - Currency: SGD, Free shipping: $109+
    - Denmark: https://www.lilysilk.com/dk/ (da-DK) - Currency: DKK, Free shipping: kr549+
    - Sweden: https://www.lilysilk.com/se/ (sv-SE) - Currency: SEK, Free shipping: kr699+
    - Austria: https://www.lilysilk.com/at/ (de-AT) - Currency: EUR, Free shipping: €69+
    
    
    ## PHYSICAL RETAIL
    - New York Concept Store: 654 Hudson Street, New York City
    
    
    
    ## CELEBRITY ENDORSEMENTS & RECOGNITION
    - Media coverage: InStyle, ELLE, Cosmopolitan
    - Awards: 
      - Marie Claire UK 2024 Hair Awards: Best Heatless Curlers
      - Good Housekeeping 2023 Best Bedding Award
    
    ## SEASONAL COLLECTIONS
    - Spring 2025: "Whispers of Grace" (ballet-inspired, ballerina pink, quartz rose)
    - Winter 2024: "Rustic Retreat" (countryside-inspired, natural textures)
    
    ## COLLABORATIONS & PARTNERSHIPS
    - National Breast Cancer Foundation: 50% of NBCF Caring Collection proceeds donated
    - One Tree Planted: 35,000 trees planted (one per order)
    - Baby2Baby: 250,000 diapers donated on Mother's Day
    - TerraCycle®: Textile recycling program
    
    ## SEO KEYWORDS
    
    ### Primary Keywords
    - silk blouse,silk shirts,silk pants, silk dresses, silk pajamas, silk pillowcase, silk sheets,silk duvet cover
    - cashmere sweater, cashmere scarf, baby cashmere,Cashmere Hoodie, cashmere cardigan
    - mulberry silk, natural silk, luxury silk
    - sustainable fashion, eco-friendly clothing
    - machine washable silk, easy care silk
    - silk eye mask,
    
    ### Long-tail Keywords  
    - best silk pillowcase for hair and skin
    - organic silk pajamas for women
    - sustainable luxury fashion brands
    - machine washable cashmere sweater
    - natural mulberry silk sheets
    - eco-friendly silk clothing brands
    - luxury silk sleepwear collection
    - certified organic silk bedding
    - responsibly sourced cashmere products
    - zero waste fashion brands
    
    ### Seasonal Keywords
    - silk summer dress, silk camisole, lightweight silk
    - cashmere winter coat, wool sweater, warm silk pajamas
    - Mother's Day silk gifts, Valentine's Day luxury gifts
    - Christmas silk pajama sets, holiday gift sets
    
    ### Comparison Keywords
    - silk vs satin pillowcase, cashmere vs wool
    - organic silk vs regular silk
    - mulberry silk vs other silk types
    - sustainable fashion brands comparison
    
    ## WEBSITE STRUCTURE
    /women/ - Women's clothing and accessories
    /sleepwear/ - Pajamas, nightgowns, robes
    /bedding/ - Pillowcases, sheets, comforters
    /accessories/ - Scarves, hair accessories, small items
    /cashmere/ - Cashmere clothing and accessories  
    /collections/ - Seasonal and collaboration collections
    /sustainability/ - Environmental initiatives and certifications
    /about/ - Brand story and company information
    /size-guide/ - Sizing information
    /care-guide/ - Product care instructions
    /blog/ - Fashion tips, lifestyle content
    /reviews/ - Customer testimonials
    
    ## CUSTOMER SERVICE FEATURES
    - 30-day free returns and exchanges
    - Free shipping thresholds by region
    - Size guide and fit assistance
    - Live chat support
    - Mobile app available (iOS/Android)
    - Multiple payment methods accepted
    - Customer reviews and ratings system
    
    ## CONTENT THEMES FOR SEO
    
    ### Educational Content
    - Silk care and maintenance guides
    - Benefits of silk for hair and skin
    - Cashmere quality grades explanation
    - Sustainable fashion education
    - Sleep hygiene and silk benefits
    
    ### Lifestyle Content
    - Silk styling tips and outfit ideas
    - Luxury travel essentials
    - Self-care and wellness routines
    - Home decor with silk accessories
    - Celebrity fashion inspiration
    
    ### Seasonal Content
    - Spring silk dress collections
    - Summer silk camisoles and sleepwear  
    - Fall cashmere layering pieces
    - Winter luxury pajama sets
    - Holiday gift guides
    
    ### Comparison Content
    - Silk vs other natural fibers
    - Different silk weights and uses
    - Cashmere quality comparisons
    - Sustainable vs conventional fashion
    
    ## COMMON CUSTOMER QUESTIONS
    - How to wash silk products?
    - What makes LILYSILK different from other silk brands?
    - Are the products really sustainable?
    - What's the difference between different silk grades?
    - How to choose the right silk pillowcase?
    - Care instructions for cashmere products?
    - Sizing guidance for international customers?
    - Return and exchange policies?
    
    ## BRAND VALUES & MESSAGING
    - Quality: "Not all silk is equal" - premium natural fibers only
    - Sustainability: Zero waste movement, certified eco-friendly practices  
    - Innovation: Patented technologies like LILYÁUREA®, LILYHERB®, EasyCare™
    - Social Responsibility: Tree planting, charity partnerships, community support
    - Accessibility: Machine-washable options, global shipping, size inclusivity
    - Transparency: Clear sourcing information, certification details, honest marketing
    
    ## TECHNICAL SPECIFICATIONS
    - Silk: 19MM, 22MM, 25MM weights available
    - Cashmere: Grade A, Baby cashmere, 70-30 blend options
    - Certifications: OEKO-TEX, GOTS, RWS, GCS
    - Care options: Hand wash, machine washable, dry clean
    - Size range: XS-XXL for most items
    - Color options: Natural, dyed, seasonal collections
    
    This file helps AI understand LILYSILK as a premium, sustainable luxury brand specializing in natural fiber products with global reach, strong environmental commitments, and celebrity endorsements. The brand combines traditional craftsmanship with innovative technologies while maintaining ethical business practices.